International Intelligence Unit Records, 1981-1994.

  1. Resources
  2. View Resource

ArchivalResource

International Intelligence Unit Records, 1981-1994.

http://www.worldcat.org/oclc/46719286

This collection comprises mainly printed items from the New York and other offices of the agency that relate to marketing products to international, but primarily Latin American, consumers. Materials include newsletters, graphics standards manuals, and commemorative memorabilia. Also included are two presentations by Rena Bartos, one entitled "Target Latin America: The Changing Consumer Marketplace," with color (80) and black-and-white (10) slides, as well as some background information (1986). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. (00-388).

140 items.

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7569216

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 3 Entities related to this resource.

Bartos, Rena

http://n2t.net/ark:/99166/w6bg3zdv (person)

Marketing researcher, advertising executive, and consultant from 1960 to 1998; directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. From the description of Rena Bartos papers, 1960-1998 and undated bulk 1975-1991. (Duke University Library). WorldCat record id: 72813939 ...

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)